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What is an autoresponder?

Posted on July 21, 2011August 17, 2011 by Stevie

What is an Autoresponder?

An autoresponder is a mailing list manager many businesses use to automate their email marketing efforts. For those who are not familiar with autoresponders and supervising an email list, this article will address questions like:
“How can an autoresponder help your business?” and “Where can I find the best autoresponder?”

An autoresponder is a software program that allows you to put a sign up sheet on your website for visitors to join your email list. Most sites find it helps to have a nice freebie to offer in exchange for the email address because many people are wary of giving their email addresses away. Some ideas for freebies include:

* Email course
* E-book
* Webinar
* Video Course

Once people sign up, they will receive a series of pre-written follow-up messages that allow a business to educate potential customers about the company’s products and services, eventually leading to increased sales. An autoresponder takes all the frustration of managing lists and subscriptions out of the hands of the business and makes it a simple matter of creating messages and choosing how and when they will be sent.

The Best Autoresponders

How can an autoresponder help your business?

An autoresponder can help your business by showing potential customers that you protect their privacy and respect their subscription wishes. Most companies choose a double opt-in system that prevents others from spamming people by entering their email into the sign up form. After an email is entered, the double opt in requires the user to respond to an email to complete the subscription.

Additionally, an autoresponder makes it easy to ensure that every new subscriber receives a series of emails that introduce your brand and promote your solutions. People often need to consider a purchase seven times before they follow through, and your email marketing sequence can provide those seven messages that lead to more sales.

The Best Autoresponders

Where can I find the best autoresponder?

When choosing an autoresponder, you will want to go with a trusted name that will not leave you high and dry. The best mailing list manager will permit you to segment your lists and track your conversions while also allowing you to create both follow-up messages (those that are scheduled and delivered over time) and broadcasts (which are sent to everyone at once).

Click on the link below to learn more about an autoresponder that will make it easy for you to grow your email list and increase your sales revenues.

The Best Autoresponders

2 thoughts on “What is an autoresponder?”

  1. getresponse says:
    August 10, 2011 at 11:24 am

    try getresponse for answers

  2. Linda Mentzer says:
    August 17, 2011 at 9:12 am

    Good article. Thanks for the information

Comments are closed.

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