Pardot.com Review

Pardot is a cloud-based marketing automation product that provides assistance to your sales team in order to maximize your ROI. With its advanced micro-level web analytics, Pardot.com allows you to capture all pertinent data, on or off your site, to determine which of your prospects display the most buying signals.

Over 1,000 organizations in 20+ countries are using Pardot for their marketing automation and lead management needs. Some of these include the Pika Technologies, Inc., Ingage Networks, Arketi Group, Demand Metric, PaperSave, and AssureSign.

Features of Pardot

This marketing automation product is equipped with powerful features that B2B marketers will love. One of it includes the Lead Scoring and Grading that automatically scores and grades prospects before endorsing them to the sales team for further action. This feature can be customized to suit your business.

The Real-Time Sales Alert of Pardot makes it possible for you and your sales team to be easily notified once there are significant activities from prospects and clients. You get to see who among your prospects are online. Plus, you get to receive daily digest email of assigned prospect activity. These data can be accessed both on your iPhone and desktop through the use of Pardot Mobile and LeadDeck applications respectively.

Other than lead scoring and grading and real-time reports, Pardot also provides users with tools for CRM integration, email marketing, lead management, creation of landing pages, syncing Pardot with third party applications, and prospect tracking.

Final thoughts on Pardot.com

Pardot.com is like an all-in-one shop. It has all the necessary tools and applications needed to track and nurture prospects. The automation feature of the product is a good thing as it saves the user’s time on lead assignment, segmentation, and nurturing. This proves to be beneficial on companies who are serious with efficiency.

At a starting subscription rate of $1,000/month, Pardot may be pricier than its counterparts but with its tools and applications, every cent is worth it.

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