Author Archive Review

by on Mar.12, 2012, under Email Marketing Review

InfusionSoft is a provider of software and services that aim to help small businesses grow both in terms of profit and as an organization as a whole. Launched in 2004, its all-in-one sales and marketing automation software has been used by thousands of small businesses to automate the processes of sales and marketing.

This Arizona-based company has a team of 150 and currently supports 7,000 small businesses and 23,000 users.

Features of InfusionSoft

The all-in-one software of InfusionSoft is a web-based marketing automation solution that combines CRM, email marketing, and e-commerce. This software claims to help users in converting leads, growing sales, and in saving time in doing all these.

The CRM element of this software can improve the organization’s efficiency through contact data centralization. Aside from improving efficiency, centralizing contact information in one place also removes redundancy on sales activities, making it easier to find new leads.

The Marketing component is equipped with fully-integrated marketing tools that users can take advantage of to connect with leads through email, social media, and offline channels. Because it is tied up with CRM and eCommerce, users can create highly personalized communication with their leads.

This all-in-one sales and marketing software has all the essential eCommerce tools for creating order pages, managing bills and collections, triggering post-purchase follow up and more. This eliminates the need of another software or product to do all these things.

With this software, users can also nurture leads, trigger behavior-based communication, and streamline workflow. Businesses who are working on productivity can take advantage of this as this saves time while creating a more consistent system.

Final thoughts on

If you’re tired of having to switch to different services for your different sales and marketing needs, then this software from InfusionSoft will suit you best. By combining CRM, email marketing, and eCommerce into one, you do not only save time but money as well.

Monthly subscription of this all-in-one software starts at $199.

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