E-shot.net Review

Posted on by Joann

E-shot.net Review

The popularity of email marketing in 2000 paved the way for the establishment of E-shot. Developed by a software house founded in 1998, the Forfront.net, E-shot was first used by Yahoo for physicians. Since then, it’s been used by web marketers to acquire opt-in email addresses from clients and prospects to send them relevant information and offers.

Having its first stand-alone release in early part of 2001, E-shot continually provides its users with comprehensive email marketing solution. From email creation to tracking, E-shot got all the necessary tools and applications for it.

This UK-based product has a growing customer base which include 365tickets.com, Cargo, AudioGo, Vansdirect, Keoghs, DeltaLight, and Durat.

Features of E-shot

E-shot is more than just your typical email marketing software. Aside from the basic tools used in creating, sending, and tracking of customized email campaigns, E-shot also offers other advanced features to its users which include the following:

  • Survey Module – makes it possible for users to embed survey links without requiring recipients to re-enter their personal information
  • API Integration – improves the company’s efficiency by making it easier to integrate with 3rd party applications
  • Contacts Importing/Exporting and Report Tools – allows importing and exporting of contacts using any standard format. It automatically removes generic addresses (e.g info@, admin@, etc.) and  provides users with detailed analysis on contact importation which include possible duplicates and malformed addresses.
  • Groups and Subgroups – make it possible to create groups and subgroups for easier message targeting
  • Sources – will identify the sources of data and keep track of them in the long run
  • Different Identities – multiple identities can be created to suit a specific campaign. These identities are pre-defined sending credentials which may include the From Name, From Address, and Reply Address.
  • Google Analytics Tagging – provides valuable information about the campaign that leads to the user’s website
  • Comparison Tool – allows users to run comparison of up to 5 campaigns

Final thoughts on E-shot.net

There are many reasons why a web marketer will instantly love this email marketing software from Forfront. But to sum it up, it boils down to three: ease of use, great features, and clear pricing model.

E-shot is not your typical email marketing solution. It provides features more than just the basic editing, sending, and tracking tools. In fact, what it offers are more than enough for the usual marketing needs.

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