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Boomerang.com Review

Posted on February 2, 2012 by Joann

Boomerang.com Review

Serving clients in different industries including retail, telecommunications, financial services, media and high technology, Boomerang has been a reliable provider of email marketing solution. Established in 1991, Boomerang has produced flexible and innovative products. With its seasoned marketers, the company promises to provide its consumers with marketing solution that could place them ahead of their competitors.

Because every company has unique needs, Boomerang offers three options for its email marketing solution: Self Service, Full Service, and the Loyalty Programs.

More about Boomerang

If you want to get things your way, then the Self Service option could serve you well. This DIY approach is done easier with the system’s 3-step process. You can create customized campaigns with the help of its HTML editor, hundreds of professionally-made templates, and other tools for unlimited content personalization.

Boomerang’s email marketing software claims to improve your campaign deliverability rate with its top tier delivery and bounce handling. Plus, with its spam checker, your emails will definitely be seen in your client’s inbox and not in the spam folder. What’s more, you can set the schedule for your campaign using its easy-to-use campaign scheduler.

Stay updated with the progress of your campaign with its real time analytics. You can get over 60 reports and run campaign comparisons.

Final thoughts on Boomerang.com

When it comes to features, there’s nothing unusual with what Boomerang offers. What it provides are also being provided by other email marketing software. However, what makes it different from the rest are its flexible options.

If you’d like to create and run your campaign on your own, then they have the self-service option. If, on the other hand, you’d like to seek assistance for your email campaigns, then they offer the full service and loyalty programs.

For information on all the best free and premium mailing list managers, visit the Best Autoresponders page.

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