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ActiveCampaign.com Review

Posted on January 30, 2012 by Joann

ActiveCampaign.com Review

Providing marketing solution for over 8 years, ActiveCampaign combines all essential elements of email marketing, making it easy to use both by newbie and more experienced internet marketers. It’s equipped with tools and applications that allow users to create, customize, and send email campaigns with ease.

Users of ActiveCampaign are provided with access to email marketing resources, educational guides, and excellent support.

Features of ActiveCampaign

Hassle-free management of contacts list is possible with ActiveCampaign. It allows users to view the subscribers data which include their subscription history, actions taken like clicked links and campaigns opened, campaigns they have received, and future campaigns to send. It also has a tool for importing almost any type of subscriber’s data, creation and customization of subscription form, and in creating groups of clients and prospects based on their behavior and data.

ActiveCampaign users can create personalized emails in just a few clicks. It comes with professionally-made templates which can be customized to suit your branding. Its spam filter assures users that all of their emails will be sent to their customers’ inbox folder. The instant email design testing feature will let users see automatically how their emails appear in various email clients.

Certain emails can be sent to prospects and customers alike automatically once  an action is taken like when there is subscription, unsubscription, a linked is clicked or when a campaign is read.

Final thoughts on ActiveCampaign.com

The features of ActiveCampaign are almost the same as with the ones offer by Constant Contact. It also offers free trial though it doesn’t specify its duration. Monthly subscription to ActiveCampaign which starts at $9/month is cheaper compared to Constant Contact which starts at $15/month.

If other email marketing software only offer the most basic tools, ActiveCampaign offers more. It offers integration options (social media and third party software) and has this RSS triggered campaigns which will send new campaigns once new posts are available in the user’s RSS feed.

For information on all the best free and premium mailing list managers, visit the Best Autoresponders page.

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