Tag: Advertising

Long Island SEO: The Do’s And Don’ts Of Email Marketing

by on Apr.18, 2016, under Contributor, email, Email Marketing

Email marketing is seen as one of the best ways to reach as many people as possible. Not only can it help people become aware of the services you have to offer, but there is a bit of a Long Island SEO flair to take into account as well. Of course, it might seem like an impossible challenge to engage in effective email marketing. For those who would like to know how such an endeavor can be carried out, here are a few do’s & don’ts to know.

DO make sure your emails fit your brand. According to firms such as fishbat, consistency matters on the marketing side of things. This is especially true when talking about email marketing, which means that you have to focus on ways to keep things consistent. A few aspects to consider would be the color your brand is associated with and the font used across different promotional vehicles. Anyone who works in Long Island SEO can say the same.

DON’T become overly wordy. Next, make sure that your email marketing messages are kept as concise as possible. While you want to provide ample material for your audience to sink their teeth into, there’s something to be said about keeping matters short and sweet. Make sure that the messages in question are kept at reasonable lengths. By doing so, not only will they become more engaging but your audience will be hungrier for more content.

DO keep an eye on your results. While this can be said for any long-term endeavor on the advertising front, you should keep an eye on email marketing results over the course of time. Make sure that they are compiled in regular reports, so that you have a better understanding of progress. As a result, you can adjust your efforts however you see fit. These details matter, so make sure that they are recorded from time to time.

DON’T spam your subscribers. This is one of the most important rules that those who provide email marketing services can attest to. When advertising toward your consumer base in this way, it’s imperative that you do not spam. If you fail to adhere to this rule, chances are that you will lose subscribers, which will reduce the effectiveness of your work as a whole. By keeping spam out of the equation, email marketing will prove to be better.

To uncover more regarding email marketing, please visit fishbat now.

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