There’s no doubt that email marketing is an effective email marketing strategy that could bring more site traffic, lead to better scope of clients and prospects, and eventually, end up in better profit. Email marketing has indeed become a huge hit these past few years as more web entrepreneurs attest to the efficacy of this online marketing strategy. In fact, each year the number of entrepreneurs who get into email marketing increases. This number leads to stiff competition between these web entrepreneurs. Thus, it’s no longer a surprise why not all those who engage in email marketing succeeds.
If your past campaigns have been doing no good, not even once, then you better step back and think things into perspective. Check out the following as you may be committing one or two of them without being aware of it:
1. Poor website design
Although this isn’t part of email marketing itself, having a sleek, professional-looking website can help you succeed in your campaigns. Just imagine yourself being the customer: you’ve found something you want and decided to click on the purchase link. However, when you arrived at the check-out page, the entire design is a real eyesore. What’s more, it’s hard to navigate. Would you still go on with your purchase?
The kind of layout and color that you have for your website can relay different message to your clients. Thus, it’s worth investing your time and effort to come up with a professional, sleek-looking one.
2. Sending the message to the wrong people
In marketing, there’s the term called target audience. This pertains to the group of people who are more likely to purchase your product or avail f your service. You only waste your time, money, and effort by sending messages to people who are not even included in your target audience. Thus, it’s not always a good idea to buy email lists as you are not assured of their quality.
3. Too much sales pitch
Email marketing isn’t just all about doing sales pitch to your clients. It’s also about sending product/service updates, invitations, and sending special product offers. If your campaign is all about your sales talk then it wouldn’t be possible to lose your clients as what they want to read more than that.
4. Inconsistent campaigns
If one day you’re sending messages in this format then another on the following day, then you suffer from inconsistency. Being inconsistent would confuse your customers. In fact, they would prefer simple design/layout for your messages than be surprised each day with your new designs/layouts. Come up with a branding style that’s unique for your company.
5. Choosing text or HTML format only
You can either send your message in text or HTML. While many email service providers can only read messages in text format, there are also those that are capable of reading those in HTML. So instead of choosing one, find a software that’s capable of sending message in both text AND html format.
Visit Steve Porter’s version of the software today. It’s media autoresponder. It’s inexpensive and comes with zero maintenance. You can check out its installation info here: media autoresponder software installation page.