RightOnInteractive.com Review
Right On Interactive (ROI) is a provider of customer lifecycle marketing software. Its Software-as-a-Service (SaaS) solution aims to help users win and retain more customers, optimize marketing results, and maximize the lifetime value of customers.
ROI differs itself from other marketing solution providers as for one, it enables users to integrate different marketing systems with their “click-to-connect” technology. Also, unlike other marketing automation solutions, ROI doesn’t just focus on lead acquisition; it shows the users where each buyer stands in the customer lifecycle, providing them insight on opportunities to grasp in order to develop deeper and more meaningful relationship with clients.
More about ROI
Right On Interactive also offers complete and individual component management of marketing transformation programs. These components include email marketing, campaign automation design, data management, segmentation, marketing optimization, and systems integration.
At present, ROI has already served over 300 customers including Conseco, Carrier, Marsh Supermarkets, Wild Birds Unlimited, Compendium Blogware, TeaLeaf Technology, and LightBound.
ROI Customer Lifecycle Marketing
The Customer Lifecycle Marketing from ROI is different from the typical marketing solution that only focuses on lead acquisition. Recognizing the belief that customers and prospects move through stages in their relationship with the company, the Customer Lifecycle Marketing software provides users with strategic system to manage this entire process.
With the ROI Lifecycle Map, users can view where each customer and prospect stand in the lifecycle stage. What’s more, tracking of real-time lifecycle stage performance is possible with Churn Rate and Duration monitors.
If other solution only offers single marketing communication, then this software allows users to automate multi-channel marketing communication. These channels include email, voice messaging, SMS, fax, and direct mail. Other features being offered by this product include email segmentation, multi-system integration, and marketing report and analysis.
Final thoughts on RightOnInteractive.com
The Customer Lifecycle Marketing software from RightOnInteractive.com provides a better approach on web marketing. By focusing not just on lead acquisition, ROI enables users to make more intelligent choices with their marketing schemes. Also, its multi-channel marketing communication idea helps companies and organizations alike improve on their efficiency.
Overall, this software from ROI is definitely worth a try.
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