Responsys.com Review

Responsys is a provider of different web marketing solutions. It was established in year 1998 to provide marketers with software that will enable them to create and manage their own customized campaigns. Since then, it has become one of the leading providers of email marketing solution. A meeting in 2004 between the CEO Dan Springer and Scott Olrich paved way to the development of Responsys New School Marketing and Interact Suite.

The Interact Suite is an automated Software-as-a-Service (SaaS) solution equipped with the essential features that will allow marketers to manage their campaigns on different channels. These digital channels include email, mobile, social, display, and the web. This flexible marketing solution only requires few people and resources.

More about Responsys Interact Suite

Responsys Interact Suite has drag and drop segment designer, making it easier for users to create, target, test, and execute high-volume of personalized campaigns. It’s also equipped with tools that simplify data import from external sources. Through its testing, proofing, and live monitoring tools, users can be sure of launching error-free campaigns.

The Interact Suite makes it possible for the marketing team to develop good workflow. Its automated task notifications can improve the group’s efficiency while project visibility can be highly improved through this product’s up-to-date status reports.

The comprehensive reporting and data analysis set of Responsys Interact Suite provides users with better understanding of their campaigns. They’ll get to know which of their campaigns perform best and provides the highest revenue.

Final thoughts on Responsys.com

Its multi-channel marketing approach is one thing that sets this marketing solution apart from other marketing software. Although it claims to need fewer people and resources, it doesn’t provide new users with an assurance that they can use it with ease even without technical knowledge. Thus, this may pose problems with business startups that are still figuring out their way in email marketing.

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