The recent changes in technology have made it possible for people to acquire access to information from a variety of sources. These include the computer, mobile phones, tablets, and the like. This fact should be considered by an internet marketer especially when launching marketing campaigns.
One of the most known marketing strategies these days is email marketing. It gained favorable reviews out of the facts that it is easy to do and doesn’t require a huge budget, time and effort. And the best thing is, it is proven to be effective.
Email marketing has been around for quite some time now. Aside from effective, this internet marketing technique is also preferred by many because it’s more cost-efficient and takes less time than traditional marketing practices.
The following are some helpful tips on how one could make his email marketing campaigns effective among mobile phone users:
1. Keep subject lines concise
Because of the limited screen display of mobile phones, web entrepreneurs/marketers should consider keeping their subject lines as short as possible. The subject line must be relevant to the content yet interesting and short at the same time.
2. Concise text copy
Aside from the subject line, the text copy should also be re-assessed before sending. It must be direct to the point especially at its first paragraph. Users especially mobile phone users don’t have the time to scroll your long lines of marketing so be concise.
3. Opt for text copy
Multimedia-rich content is awesome but not with mobile phone users who will be having a hard time scrolling the message. If you’re considering this population, you better opt for the text format. However, these days there are now email marketing software that’s capable of sending message BOTH in text and html. If you have a software like this, then that would be great!
4. Check for broken links
Whether or not you are thinking of mobile phone users when launching a campaign, you should always make sure that your links embedded in your message work. Broken links will only disappoint clients and may even prompt them to opt-out from your mailing list.
5. Mind the size of your email
Before you decide to publish and send your message, take one last overall assessment of your email. Is it readable? Is it concise? Remember, your message will be read from different sources so consider everything before hitting that ‘send’ button.
Samantha Lee recommends this blog for internet marketers: the Email Marketing blog. Catering to the needs of internet marketers, this blog has helpful links such as the list of Best Autoresponders.