ExactTarget.com Review

ExactTarget is the leading provider of Software-as-a-Service. Its targeted email marketing software have catered to the needs of small and large businesses alike for more than a decade now. Its currently developing its new form of SaaS, the Interactive Marketing Hub. It’s a marketing solution that enables marketers to have a unified view of each client.

Aware with the significance of email marketing in an organization, ExactTarget, wits its decade-long experience, provides high-calibre and fully-integrated email marketing solutions. It’s been providing its email marketing services to companies like Best Buy, Expedia, The Leukemia & Lymphoma Society, and Wellpoint, Inc.

Features of ExactTarget

ExactTarget Email has advanced tools that enable users to segment, track, and optimize email performance. It allows marketers to link subscribers with real-time contextual data like website behavior and purchase history. Every email is optimized with its powerful tracking and A/B testing tools.

ExactTarget takes pride in its ability to send an infinite number of messages per hour. In fact, it claims to deliver mission-critical messages even at peak sending times.

If other email marketing software provides integration with only 2 or 3 partners, ExactTarget can offer pre-built integrations with the 50 leading technology partners.

Final thoughts on ExactTarget.com

Compared to other email marketing software that only offers social media integration, ExactTarget provides as much as 50. Although it offers the standard features also provided by other email marketing solution, it has an edge over them because of its decade-long experience and world-class client base.

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