Eloqua.com Review

Eloqua is a provider of automated marketing tools responsible for campaign execution, testing, measurement, prospect profiling, and lead nurturing. The automated responses on these aspects of online marketing enable users to acquire more customers, drive revenue, and develop stronger brand through more creative campaigns and compelling content.

Eloqua claims to offer tools that allow marketers, novice or seasoned ones, create and send personalized campaigns with ease.

Features of Eloqua

With Eloqua, marketers can create customized dynamic landing pages even without knowledge on HTML coding. These landing pages can be integrated with powerful forms, directly within the Eloqua platform.

Aside from the landing pages, Eloqua also enables users to quickly develop and and deploy website forms. These forms can be published easily in multiple environments including public web pages, customized microsites, and in HTML emails.

Eloqua knows that successful email marketing is a combination of right strategy and excellent email deliverability. Working with Return Path, the world’s leading deliverability tools provider, Eloqua offers the following to ensure emails are sent into the customer’s inbox folder: spam content check, email client preview tests, and reputation and blacklist monitoring. Plus, it provides 24/7 monitoring for things like blacklisting, complaints, hard bounces, and other sending issues.

More about Eloqua

The social media play an important role in getting a wider audience and in improving the way marketers target, segment, and measure demand generation campaigns. With Eloqua’s Social Suite, a set of social apps integrated into the Eloqua marketing platform, users can seamlessly engage more prospects and customers into their email campaigns.

Keeping track of campaigns is done with ease with Eloqua Insight. It helps users track easily the metric that matters to their business. It provides report on campaigns that provide the most revenue and all other assets within a campaign.

Final thoughts on Eloqua.com

Its easy-to-use editing tools, spam checker, email preview feature, excellent deliverability, social media integration, and comprehensive campaign report set Eloqua above other email marketing software. Unlike other email campaign solution that requires sophisticated coding, Eloqua can be use even by a novice as it doesn’t require coding knowledge.

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