Because email marketing has been around the web for quite some time now, many thought that this internet marketing strategy is already dead or no longer effective. But contrary to these beliefs, email marketing is still very much alive. In fact, in a 2010 survey conducted among small business owners, it shows that over half of the respondents are still looking forward to expand their email marketing efforts.
If you want to get into email marketing software, there are a number of things that you need to take into consideration. These include your email marketing campaign content, mailing list, and your choice of email marketing software. This software enables the automation of your email marketing campaign. It allows you send your email newsletters even if you’re sleeping or not actively using your computer.
With the growing list of email marketing software, choosing for one can be tricky. If you’re among the confused ones, here’s a guide on how to choose an email marketing software. For those who already have chosen a software, this can be used to check whether or not you have made the right choice.
1. Mailing list maintenance
One of the things you have to take in mind when choosing an email marketing software is the ease of list maintenance. You should choose a software that has an easy to manage list. It would be best to have an import functionality, custom fields, integration with CRM, customizable subscription forms, and has a feature that allows management of unsubscribes and bounces.
2. Theme builder
If you consider yourself an expert in HTML or CSS, then you can skip this. But for those internet marketers with limited design knowledge, it’s important to choose a software that comes with a theme builder/WYSIWYG editor. The software must also comply with the specifications set by major email service providers.
3. Campaign tracking
In email marketing, tracking of campaigns is as important as the quality of your campaign content. So, when choosing an email marketing software, opt for one with tracking and reporting feature. This will help you in improving further your subject lines, content, and other significant elements of your email campaigns.
4. Cost
Because every software comes with different set of features, then they are also priced differently. Opt for one that allows you to save more in the long run.
5. Customization Customers like it best when they feel like you are giving them importance through sending them personalized messages. There are email marketing softwares that allow you to personalize your message. It’s a good move to choose this kind of software.
These are just some of the things to consider when choosing an email marketing software. You will consider more as you go along your campaign.
If you’re looking for better ways to automate your email marketing campaign, check out Media Autoresponder today. Find out how to install it by visiting media autoresponder software installation page.