BetterMail.ca Review

Based in Toronto, Canadad, BetterMail is a provider of an easy-to-use and effective email marketing software. It was developed in 2001, starting as a simple software use for capturing visitor’s information. After a decade, it has grown into a sophisticated yet user-friendly email marketing solution.

The software doesn’t just provide tools for sending large volumes of personalized emails, it also offers flexible engagement automation features which include autoresponders, hosted landing pages, and lead source tracking.

Features of Email Marketing Software

The email marketing software of BetterMail allows users to easily create and manage subscribers list. It allows users to easily import and export data and in creating custom fields for better campaign management. With its hassle-free filter, users can segment lists and send targeted messages.

Content creation and customization can be done with ease with BetterMail’s WYSIWG and HTML editors, form-based editor, unicode character support, and archiving/image hosting. With BetterMail, users can create messages in any language.

The identity management feature makes it possible for users to send the same message to all subscribers and change the “From” designator. BetterMail also offers tools to easily edit or customize any part of the message, giving it a more personal touch.

More about BetterMail

BetterMail doesn’t just ensure reliable delivery rate, it also assures users that their emails will get into their clients’ inbox folder. They make it possible through spam checking, email authentication, and feedback loops with major ISPs.

Users will be able to keep track of their email campaigns through BetterMail’s wide range of parameters which could be as simple as telling users who received the email and those who don’t to more sophisticated reporting detail like specifying the links clicked.

Final thoughts on BetterMail.ca

BetterMail’s email marketing software has all the basic features to create, send, and analyze email campaigns. The system is simple to use that even newbie in email marketing will find it hassle-free. However, more experienced marketers may find it too basic for their marketing needs.

Monthly subscription to BetterMail’s email marketing software range from $49 for the 5K plan to $399 for the 100K plan.

For information on all the best free and premium mailing list managers, visit the Best Autoresponders page.