The internet makes almost all things possible. People these days can shop, search for information, and even do marketing without having to go out the comfort of their own homes. One of the most significant products of internet are these web-based marketing strategies collectively called as internet marketing.
Internet marketing includes practices such as social media marketing, article marketing, PPC (pay-per-click), SEO (Search Engine Optimization) or SEM (Search Engine Marketing), and email marketing. Among the most popular ones is email marketing. This practice entails the use of email to get in touch with clients and prospects.
Many internet marketers particularly newbies think that the moment they get into email marketing, their web traffic would immediately skyrocket. They didn’t know that it takes more than just subscribing to an email marketing software to do this. There’s no definite formula on how to succeed in email marketing but there are sure ways to fail at it. Here are some of the causes of email marketing failure:
1. Not personalizing your content
If you want to waste your time and money in sending email campaigns, then you have to send irrelevant messages to your contacts. Do this and you’re sure to have your emails ignored or worse deleted immediately by your clients and prospects.
2. Broken links
If you want more of your products or services to be sold, then you have to make sure that all links in your campaigns are working well. Broken links will definitely shun your customers away.
3. Not tracking your campaigns
By not tracking your campaigns, you wouldn’t be aware of which area to improve. Good thing, most email marketing software these days have now this tracking features that allows you to see the statistics of open and read mails and the number of links clicked.
4. Presence of grammatical error and misspelled words
The presence of grammatical errors and misspelled words simply show that you do not care about your campaigns and readers. Do this in constant basis and you’re sure to lose your clients and prospects.
5. Spam
Sending unsolicited messages is spamming. Being labeled as a spammer is one of the sure ways to make your business fail in the virtual world. Avoid this from happening by only sending campaigns to clients who have chose to opt in.
Media autoresponder is Steven Porter’s email marketing software. It’s a must-have for any serious web entrepreneur. Check out the media autoresponder software installation page to learn how to install it.