Tag: Marketing

The Do’s And Don’ts Of Email From Long Island Advertising Agencies

by on Dec.20, 2016, under Contributor, Email Marketing

One of the many services that Long Island advertising agencies have been known to use is email. While it’s a common communication method for most, what isn’t as well-known is how it can be used for businesses reasons. As a matter of fact, it is a useful vessel for marketing. For those who would like to learn about the do’s and don’ts of email, from a business perspective, keep the following details in the back of your mind.

DO provide users with relevant content. If you’re going to reach out to clients through email, you have to understand that they will only respond to messages they find worthwhile. Anything else is considered spam, as the likes of fishbat will attest. With this in mind, make sure that the aforementioned content is tailor-made for users, complete with stats, facts, and calls-to-action alike. Relevant media from Long Island advertising agencies goes a long way.

DON’T send too many messages. Spam is nothing short of bothersome, which is true for email marketing campaigns across the board. Ideally, if you’re going to take part in this process, you’ll want to send a minimum of one email per user each day. What this does is keep the flow of content from becoming uncontrollable. You will also keep your clients in the loop without suffocating them with information.

DO be careful about how links are used. For those who are smart about email marketing campaigns, they can be tailored for SEO reasons as well. The main way that this is done is through link implementation. Not only should they direct people to the proper pages, but they should be used sparingly. Too many links can result in spam, as mentioned earlier. By using your links carefully, you’ll see greater success with Internet marketing as a whole.

DON’T forget to include infographics if you can. One of the reasons why infographics have become so popular is their simplicity. While they’re able to provide ample information on various topics, the fact that they are basic by design makes them surprisingly engaging. For anyone interested in email marketing, the implementation of infographics can go a long way. All you have to do is make sure that they’re designed well, not only in terms of aesthetics but statistics as well.

If you’d care to take advantage of email for advertising purposes, please visit fishbat now.

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