Every business, whether it is offline or online, wants to grow with time and achieve long term goals. One aspect that becomes really important when you’re building an Internet business is list building. It’s much easier to establish your business as an authority if you work on creating an email list of targeted customers. Your long term business goals will be easier to meet when you have a base of customers or prospects that are ready to take action for you. This article will offer some helpful tips for creating a targeted mailing list and finding ways to improve your opt-in rates.