Tag: list building

The Right Way to Form Your Email List

by on Jul.27, 2013, under Contributor, Email Marketing

Every business, whether it is offline or online, wants to grow with time and achieve long term goals. One aspect that becomes really important when you’re building an Internet business is list building. It’s much easier to establish your business as an authority if you work on creating an email list of targeted customers. Your long term business goals will be easier to meet when you have a base of customers or prospects that are ready to take action for you. This article will offer some helpful tips for creating a targeted mailing list and finding ways to improve your opt-in rates.

Regardless of the fact that your list is free to join you’ll still encounter an audience that is often reluctant to subscribe. Testimonials from current subscribers and other “social proof” are excellent means for encouraging people to sign up. If you have a weekly newsletter that deals with “software programming” it’s a good idea to solicit testimonials or opinions of your newsletter from the programmers on your list. This is a simple move to get new subscriptions and it costs you nothing more than a little time asking for honest feedback from your list subscribers and sharing with those you hope will subscribe.

Join other marketers or list owners for ad swaps and/or joint ventures. Offer to share an advertisement for the newsletter or Ezine the other site owner has with your list in exchange for him or her to do the same with his or her list. Everyone wins because you both gain targeted subscribers by doing this. The quality of your subscribers is really important, which is why you should always try to secure such joint ventures on a regular basis. 500 subscribers is all you really need to do a joint venture and really boost your income so don’t delay.

Last but not the least; don’t make the sign up process complicated. There is one giant secret that very well may guarantee your success – it’s simplicity. Potential subscribers are often turned off by requests that involve too much information. The bottom line is this: you are seeking email addresses and permission to send emails to those addresses. Any more information to this is unnecessary and asking for it can do more harm than good. Asking for a first name is also generally acceptable plus it allows you the opportunity to personalize your emails to the list.

In closing, email marketing offers you a great way to strengthen the relationship you have with your prospects. If you can grow your mailing list by keeping it as targeted as possible, you’ll see that your business will give you big returns in the long run. Remember that every subscriber on your list is able to help your business in some way.

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